In a narrow sense, design is closely linked with consumption (objects), therefore with lifestyle. The production of modern consumer goods requires design that combines two contrasting elements: uniformity for mass production with a unique identity. In cities, the process of production and consumption experience high intensity, the amount of things available is always maintained also with a high level of variety. Cities have then become very competitive locations, frenzied in both the amount and variety of .personalities. of objects consumed.a way of being busy that not only rules public spaces, but has also begun to creep into private spaces through media and information technology.